Tag Archive: copywriting

Still Kickin’…

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Good morning, threes of fans.

It’s morning here–12:35 a.m., to be precise. I should be asleep, especially since I slept the last two nights on the ground (camping) and I’m too old to do that without consequences. But I’m wide awake because of course I am.

Anyhoo… Since I can’t sleep, I thought I’d take some time to update y’all on my whereabouts and goings on.
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Seven Words to Ban from Your Business Copy

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Despite the trend toward more casual business copy, I’ve noticed that certain words still crop up on websites, in letters, and on blogs with a fair amount of frequency. These are words I dub “Businessese”–words that sound formal and business-like but don’t add any real strength to the copy itself. They’re words that may have been meaningful at one point, but due to overuse, they’ve lost any real punch. They may be words that came with the author from some other setting, such as the military or law enforcement. Or they may be words that are stuck in our heads from middle school composition classes when our teachers encouraged us to write “formal” business letters.

The problem with most of these words is that they put up a wall between the business and the audience. (more…)

Copy Flab: Four Words to Cut from Your Copy

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I’ve been tinkering with business copy off and on for over 25 years, and there are certain weaknesses that crop up over and over again. In this series of posts, I’ll be looking at some of the most common flaws that weaken business copy. Today’s weakness: Copy Flab.

Copy Flab is my term for the unnecessary words and phrases that clutter our writing. (more…)