Writing

Copy Flab: Four Words to Cut from Your Copy

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I’ve been tinkering with business copy off and on for over 25 years, and there are certain weaknesses that crop up over and over again. In this series of posts, I’ll be looking at some of the most common flaws that weaken business copy. Today’s weakness: Copy Flab.

Copy Flab is my term for the unnecessary words and phrases that clutter our writing. (more…)

Linguistic Evolution

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Well, it would appear that Google is going to put freelancers like me right out of business:

Who needs those pesky “letters” anyway? Let’s just speak in Emoji from now on. It is, after all, the next phase in linguistic development.

(Note today’s date before you take this too seriously.)

H/T Language Log

Generic Branding

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Via Fast Company’s Co.Create arm comes this article about generic branding, along with the best generic brand video ever.

I love the article and the video. Both provoke a lot of questions and thoughts: (more…)

On Adventure

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“Let us step into the night and pursue that flighty temptress, adventure.

— J. K. Rowling, Harry Potter and the Half-Blood Prince

I have been fortunate in my lifetime to have many adventures.

Not all of my adventures are extraordinary. Some, in fact, have been quite small.

The first time I knitted a sock was an adventure. (more…)